"TOUGH ON ROUGH" GOES GLOBAL - A New Company Makes a Product the Old Way

Creating a Unique Heavy Duty Skin Care Line that Achieves Global Distribution in Record Time!

February 20, 2007 - Claremont, Ca
Larson’s Skin Care Incorporated announces an Exclusive Distributorship Agreement with Reliable Equipment and Service Company, the nation’s largest supplier of specialized utility tools. Reliable will add Larson’s Heavy Duty Skin Care to its’ line of safety products distributed to utility companies and high voltage electrical contractors throughout the world. A remarkable feat for a company that began marketing their products only four months prior. The Agreement, signed late February, includes distribution in: Canada; Mexico; South America; Europe; Asia; Australia; and South Africa.

“This is great news, and why I created the Heavy Duty line” said Chris Larson, founder of the company. “Many people deal with painful cracked skin on their fingers, knuckles and heels or painful rash from working in rubber gloves or chemicals. Utility workers that suffer skin problems are further hindered by outdoor weather and other harsh elements. These painful problems can become debilitating and have even ended careers.” Jeff Warner, a representative of Reliable said “We are proud to add Larson’s to our line of safety products. We care about our customers and we test new products on the very people that need them.” Jeff pointed out that initial product testing resulted in people seeing some serious results. Results like psoriasis problems clearing up after nearly thirty years, eliminating painful cracked hands and fingers, and even helping to rejuvenate scarred skin on those that have suffered severe electrical burns. Larson, a former Electrical Lineman said “I know how painful cracked skin can be, and until now there just wasn’t anything that repaired it.” He should know, having worked outside in the extreme winters of Alaska’s North Slope to the scorching heat of California’s deserts – Larson is no stranger to harsh working conditions! “I created these products out of need, I used the best ingredients I could find and included those known for their remarkable healing properties. I am very pleased with the results they are giving others”.

After years spent developing and testing his remedy, the final formula was sent to a professional laboratory to convert any chemical ingredients to natural products. “I didn’t want my name on something that had more bad side effects than good qualities”, said Larson. “To have a great company like Reliable carry your products, confirms we are doing things right.”

The company’s success hasn’t stopped there. “I developed these products for people who work outside in harsh conditions, yet testimonials are pouring in from everyday people that suffer a common problem – dry cracked skin.” Larson has been rewarded with phone calls and personal letters from customers. One letter came in from a woman who said “I have been allergic to skin care products since the end of the second war and have been searching for a product that works since 1942” – she followed up with ordering an entire case of their Heavy Duty Lotion! Larson has his favorite success story though and it comes from the mother of a four year old girl whose hands were severely chapped and painful with bleeding cracks. “Winona’s story is my favorite” Larson said. He goes on to tell of a little girl who was so happy to see her hands heal up that she drew him a “thank you” picture - that picture is proudly displayed in his office. Larson’s biggest surprise has been the overwhelming interest from women. “Even though our products are all natural, I thought the packaging would dissuade women buyers.” He was wrong. Women make up for more than 50% of the company’s sales. “I guess what really matters is that it works!”

If you would like to interview Mr. Larson, or if you would like more information on Larson’s line of Heavy Duty Skin Care, you can find them on the web at: www.HeavyDutyLotion.com, contact them by email at info@LarsonsSkinCare.com or call 1-800-535-1688.





Natural Skin Care Company Gets National Brand Recognition

November 27, 2006 - CLAREMONT, CA
The Claremont, CA based Larson's Skin Care was honored by the American Corporate Identity 22 National Design Competition for their highly recognizable logo.

The winning entry is featured in David E. Carter’s book, American Corporate Identity 2007 which hits book store shelves in late November. The book highlights the best examples of Graphic Design from across the nation. An early recognition of the young company's tireless effort to create a memorable user experience with their brand.

The high standards do not stop with it's package design. It's simply the continued momentum of an exhaustive effort to create the highest quality line of Skin Care products available. The founder, himself a sufferer of painful dry cracked skin, took painstaking effort to use essential oils instead of chemicals wherever possible. Taking an earth friendly approach to their brand, their shipments arrive with packing peanuts that are made using a corn and potato starch mixture which dissolves in water and is 100% biodegradable. Larson's Skin Care is also committed to a policy of NO animal testing.

In early 2006, Larson's Skin Care won a Gold Addy Award from the American Advertising Federation for their comprehensive media campaign created around their eye-catchingly original package design.